A marketing automation implementation is a big task. It’s a multi-month project that, if done well, can be a transformative process for a marketing department. Before starting, there are a few actions you can take to ensure a smoother process and more successful outcome. Here [...]
A brand new instance of Eloqua runs fast. Assets load quickly, navigation between areas is crisp and contacts flow through campaigns & programs with ease. But over time this can change, especially as your database grows to 10 million, 12 million, 15 million and beyond. [...]
Let’s face it: We send a lot of emails, and important messages can get lost in the noise. While there’s no way to control what other organizations are sending your contacts, you can prioritize your communications to help ensure that high-value emails are noticed. The [...]
