As the need to drive enhanced customer experiences accelerates, it becomes imperative for marketers to utilize data points across the customer’s journey. This includes online behaviors, purchases, profile information, offline interactions, and a slew of customized data that varies among brands. Think loyalty points, membership [...]
Whenever a client asks me “where do we begin?”, the answer is almost always “with your data.” Data is king and the quality of it in your marketing automation platform (MAP) will dictate the trajectory of your campaigns and quality of leads. If your data [...]
We live in a world that is constantly watching us. Almost everything we do is recorded or “on camera,” Alexa and Siri can seemingly hear our thoughts, and every move we make appears to be tracked. If we go online and search for red sneakers, [...]
In the dynamic landscape of modern marketing, the ability to integrate and harness customer data efficiently is crucial for delivering personalized and targeted experiences. Oracle Unity Customer Data Platform (CDP) and Eloqua are powerful tools that can be used together to significantly enhance your marketing [...]
As we begin to get closer and closer to year’s end, marketers are setting their eyes on the next one and focusing on the challenges and opportunities that lay ahead. As we approach 2024, some of the biggest opportunities rely on machine learning, artificial intelligence, [...]
In today's hyper-connected world, customer expectations are higher than ever before when it comes to the marketing they’re willing to receive. Customers demand personalized experiences that are seamless, relevant, and consistent across all touchpoints. However, many businesses face a significant challenge in delivering such experiences [...]
Modern marketers live and breathe performance data all day long. There is tons of it - from display ads, to email campaigns, to website analytics, to lead conversion data. Marketers are used to finding insights in all of this, but creating an effective data story [...]
Eloqua is a powerful tool that has many processes to accomplish the same goal in your marketing strategy. Arguably one of the most important processes is data routing - what’s the use of gathering and storing data in your CRM without being able to put [...]
A Customer Data Platform (CDP) can be beneficial for businesses that need to consolidate customer data from various sources, such as CRM systems, social media, and email marketing platforms. If a business wants to personalize customer experiences by creating targeted marketing campaigns or recommending relevant [...]
Data is integral to any business in the digital age. It provides vital insights, informs decision-making, and drives growth. However, managing and harnessing this data is a formidable challenge. Relationship One's Data Cloud app is the solution. Through our custom app, businesses can unlock their [...]
