As marketers begin to laser focus on personalized customer experiences, we are faced with an ever-increasing amount of content. Processing, managing, and updating these assets is becoming more important, especially for larger organizations. Often, assets need to go through a process of approval before use, [...]
Every CRM system has its own data model and architecture that requires specific considerations and accommodations. NetSuite is no different. Are you preparing to integrate your NetSuite CRM with Eloqua (aka a NetSuite Implementation)? If you are already integrated, are you looking for best practices [...]
How you know you have enough Eloqua instances How do you know when you have had enough vs too much? Enough coffee? Too much ice cream? Too many Eloqua instances? It’s all up for discussion. With the Eloqua Enterprise trim, it can be easy to [...]
Oracle Eloqua is a robust tool for orchestrating your digital marketing activities. The platform's power is amplified when you have it integrated with your CRM data. Sales data can influence marketing decisions, and marketing data helps the sales team do their jobs better. Eloqua natively [...]
Are you doing the “Batch and Blast” dance or the “Spreadsheet mambo?” Do you have data in several platforms or events happening where data is not fully captured? Are you using a perfectly configured CRM system to export data and load it manually into your [...]
Whether you are planning an initial CRM integration with Oracle Eloqua or enhancing the functionality of an existing one, it is important to have a baseline understanding of what is available within platform. Once you have this understanding, you can determine what, if any, enhancements [...]
Governance within a marketing automation platform is commonly used as a tool for managing workflows and mitigating risk. Practices are typically well established and ingrained into the daily production routines of a marketing team’s processes, and they can often be overlooked or under appreciated when [...]
You may know that Oracle is able to integrate between CRM systems and Eloqua. Up till now, the Integration between Salesforce.com and Oracle Eloqua has been configured using the native integration area in Eloqua and Program Builder. Oracle has now created a new Salesforce.com Integration [...]
A Marketing Geek’s Guide to Reviewing and Optimizing Oracle Eloqua Integrations We previously walked you through planning your Oracle Eloqua integrations, and now we’re back to help you review and optimize. That’s right, the modern marketing masters can also make your integration management effortless, efficient [...]
Planning…. It’s a word that is used often in marketing and quite often with CRM Integrations. It’s so important to start with a strong plan when thinking through your integration. You want to ensure you’ve given proper brainpower to your use cases and data architecture [...]
