We were on a break from Eloqua partner training discussing the impact of marketing automation. Still in its infancy, we recognized the potential for marketing automation to deliver the holy grail of marketing – the ability to deliver the right message, to the right person, at the right time, through the right channel.
After decades in the agency world using duct tape and baling wire trying to cobble together meaningful measures of marketing impact, we were hungry for a better way. Marketing automation promised smarter marketing with measurable results – a platform to manage relationships with customers and prospects – and we wanted to help deliver on this promise. The best company to deliver the best relationship management platform: Relationship One.
– Tim Soulen, Owner/COO