Migrating from Oracle Eloqua to Braze: A Practical Playbook
Migrating from Oracle Eloqua to Braze is about much more than moving campaigns, data, and email templates from one platform to another. While both platforms help marketers build audiences, personalize communications, automate journeys, and measure engagement, they approach those jobs from different perspectives.
Moving to Iterable? Things to Consider.
Moving to a new marketing platform is a big undertaking. There are data sources to map, campaigns to rebuild, integrations to rethink, teams to train, and inevitably a few things lurking in your current platform that no one remembers building in the first place.
What Is Iterable and Why Does It Matter?
Customer expectations have changed dramatically. People interact with brands across websites, mobile apps, email, SMS, push notifications, stores, customer service channels, and more, often moving between several of them within a single customer journey. At the same time, every interaction creates another piece of data that can tell marketers something [...]
Two Keys to Deliver Relevant Content and Increase Engagement
The first baseball game using modern rules was played in Hoboken, NJ in 1846. The goal is still to hit the ball and score as many runs as possible against the other team. While there have been rule changes including moving the mound back, shrinking the strike zone and introducing the pitch clock, the game itself has not substantially changed in over 178 years.
A Marketing Geek’s Guide to: Marketing AI
Artificial intelligence is quickly becoming part of the everyday marketing toolkit. From generating content and analyzing customer data to making decisions and executing workflows, AI is changing how marketers work and how marketing technology platforms operate.
The Missing Piece in MarTech Transformation: Organizational Change
To remain competitive, organizations across all industries are significantly increasing their investments in digital capabilities. Technologies like AI, advanced analytics, marketing automation platforms (MAPs), customer experience platforms (CEPs), and customer data platforms (CDPs) are fundamentally changing how brands interact with customers. However, a successful MarTech implementation demands more than just [...]
Reskilling Your Marketing Team During a Platform Migration
In any Marketing Automation Platform (MAP) or Customer Engagement Platform (CEP) migration, marketing teams spend a lot of time agonizing over assets, workflows, and data points and structures that will migrate into the new platform. Unfortunately, what you can't migrate is institutional knowledge. Even more unfortunately, most organizations don't even [...]
Architecting for Autonomous Orchestration
Most marketing automation platform migrations are designed backward. That may sound harsh, but it’s a pattern that repeats itself across organizations of every size. Organizations that migrate platforms today without considering this shift will likely find themselves rebuilding their architecture again within the next two years, just as AI-native marketing capabilities become standard.
The Re-Platforming Dilemma
Before you spend six figures and eighteen months migrating to a new marketing automation platform (MAP) or customer engagement platform (CEP), there’s a question you need to answer: Is the platform actually the problem?
A Marketing Geek’s Guide to: Optimizely Experimentation and Personalization
Experimentation and personalization is no longer optional. If you want higher conversion rates, stronger engagement, and measurable ROI, you need a structured approach to testing and personalization. That is exactly what our latest Geek Guide delivers.
