Two Keys to Deliver Relevant Content and Increase Engagement
The first baseball game using modern rules was played in Hoboken, NJ in 1846. The goal is still to hit the ball and score as many runs as possible against the other team. While there have been rule changes including moving the mound back, shrinking the strike zone and introducing the pitch clock, the game itself has not substantially changed in over 178 years.
A Marketing Geek’s Guide to: Marketing AI
Artificial intelligence is quickly becoming part of the everyday marketing toolkit. From generating content and analyzing customer data to making decisions and executing workflows, AI is changing how marketers work and how marketing technology platforms operate.
The Missing Piece in MarTech Transformation: Organizational Change
To remain competitive, organizations across all industries are significantly increasing their investments in digital capabilities. Technologies like AI, advanced analytics, marketing automation platforms (MAPs), customer experience platforms (CEPs), and customer data platforms (CDPs) are fundamentally changing how brands interact with customers. However, a successful MarTech implementation demands more than just [...]
Reskilling Your Marketing Team During a Platform Migration
In any Marketing Automation Platform (MAP) or Customer Engagement Platform (CEP) migration, marketing teams spend a lot of time agonizing over assets, workflows, and data points and structures that will migrate into the new platform. Unfortunately, what you can't migrate is institutional knowledge. Even more unfortunately, most organizations don't even [...]
Architecting for Autonomous Orchestration
Most marketing automation platform migrations are designed backward. That may sound harsh, but it’s a pattern that repeats itself across organizations of every size. Organizations that migrate platforms today without considering this shift will likely find themselves rebuilding their architecture again within the next two years, just as AI-native marketing capabilities become standard.
The Re-Platforming Dilemma
Before you spend six figures and eighteen months migrating to a new marketing automation platform (MAP) or customer engagement platform (CEP), there’s a question you need to answer: Is the platform actually the problem?
A Marketing Geek’s Guide to: Optimizely Experimentation and Personalization
Experimentation and personalization is no longer optional. If you want higher conversion rates, stronger engagement, and measurable ROI, you need a structured approach to testing and personalization. That is exactly what our latest Geek Guide delivers.
Organizational Readiness for Marketing AI
This post marks the culmination of our deep dive into the transformative world of Marketing AI. We’ve journeyed through the practical applications of AI in Customer Engagement Platforms (CEPs) and Marketing Automation Platforms (MAPs), explored the art and science of crafting effective AI instructions and prompts, examined the crucial role [...]
Agentic AI and Agentic Workflows in Marketing
In the rapidly evolving landscape of marketing technology, we've witnessed a significant shift from manual processes to sophisticated automation. From the foundational principles of Marketing Automation Platforms (MAPs) and Customer Engagement Platforms (CEPs) discussed in a previous post, to the nuanced art of crafting effective prompts and instructions for generative [...]
AI Tools – Connect Systems, Data, and Decisions
In today's rapidly evolving digital landscape, artificial intelligence has emerged as a transformative force, promising unprecedented efficiencies and insights. However, the true potential of AI often remains untapped when these powerful tools operate in isolation. Many organizations adopt AI solutions that excel at specific tasks, like generating content, answering queries, [...]
