Inspired Marketing: PTC’s Dana Olivas on High-Value Lead Generation

After nearly two years, Dana Olivas, the Marketing Operations Director at PTC, is celebrating major wins from an ambitious new campaign initiative. Implementing Vuforia AR technology allowed their marketing team to capture external activity data in Oracle Eloqua for meaningful sales touches. This effort [...]

By | 2018-09-24T18:41:19+00:00 September 24th, 2018|Data, Oracle Marketing Cloud, Podcast|0 Comments