Data Cloud For Oracle Eloqua

Marketing and sales teams need to see a complete picture of what’s happening across their business. But most organizations’ data lives in disparate technology and storage silos – transactional data, demographic data, behavioral data, campaign orchestration data…the list goes on and on. Relationship One’s Data Cloud for Eloqua solves this problem by centralizing customer data from all sources and then makes the data available for audience segmentation, campaign orchestration and decisioning, and multi-channel personalization within Oracle Eloqua.

Add our Data Cloud tools and connectors to extend the power of your data.

How It Works

Data Cloud helps marketers centralize their data to enable marketing orchestration.

Key Features

Our Data Cloud admin tools let you manage your tables and data connections:

  • User-based Access Controls
  • Self-managed Database Tables (create, edit, delete)
  • Self-managed Database Columns/Fields (create, edit, delete)
  • Global Manage Picklists
  • Multi-relational Table Management

The Connection Manager lets you manage your data imports in minutes like CRM data, transactions, marketing activities, etc.:

  • Integrated Data Connectors – SFTP, AWS S3, Oracle Eloqua, Oracle Infinity
  • Upsert or Delete Import Actions
  • Auto Field Discovery and Mapping
  • Run Data Imports On-Demand or Scheduled
  • Activity Notifications
  • Import Activity Reporting

The Eloqua Query Builder app lets marketers build audience segments right on the canvas – it’s easy to use and no database skills are required:

  • Visual query builder – no SQL skills required!
  • Supports Eloqua Campaign and Program Canvases
  • Eloqua Contacts and Eloqua Custom Objects
  • Single Table or Multi-Table Support
  • Simple or Complex Queries
  • Real-time Segmentation and Query Counts
  • Append Eloqua Contacts or Custom Object Records with Data Cloud Data
  • On Canvas Activation and Scheduled Query Options
  • Integrated Activity Reporting

Easily make data-driven decisions as part of your Eloqua campaigns and programs with the Eloqua Data Cloud Decision app – you can even append information from resulting records like contact info, order details, store location – if you have the data, you have the power to decide (and append):

  • Visual query builder
  • Supports Eloqua Campaign and Program Canvases
  • Eloqua Contacts and Eloqua Custom Objects
  • Single Table or Multi-Table Decision Queries
  • Simple or Complex Query Logic
  • Optionally, Append Contacts or Custom Object Records with Data Cloud Data
  • Integrated Activity Reporting

Need to personalize your email and landing pages with information stored within your Data Cloud? We’ve got you covered with our Eloqua Data Cloud Content app:

  • Built-in Visual Content Editor including layout/format and field merge tools
  • Simple and Complex Matching Logic
  • Built-in Visual Content Editor
  • Content Display Rules
  • Integrated Activity Reporting

Run queries in seconds, not minutes (or hours) with a dedicated high-performance data architecture:

  • Dedicated Query Optimize Database (2X Supercharged for Enterprise Trim)
  • Realtime Synchronize Database Replica for Zero Down-time Automatic Failover (Enterprise Trim)
  • Dedicated Database Request Manager for Optimal Performance
  • Database Storage Scalable to 64TB
  • Unlimited Data Transfer per Month

Sample Use Cases

Complex Data Model

I have lots of tables, and related tables, and tables related to those tables. How can I make that work with Eloqua?

Eloqua + Custom Data Model

We get it, Eloqua is an awesome tool. But there are limitations, like the total number of records you can have in your custom objects, lack of support for deep relational data models, and the need to flatten your data.

Data Cloud adapts to your data architecture – relationships and all. Whether you have tens of millions of records or even billions…we have you covered.

Account-based Orchestrations

I want to build and deploy omni-channel Eloqua campaign orchestrations to enable account-based marketing.

Account Orchestrations Just Clicks Away

Let’s face it, the bulk of Eloqua orchestrations are targeted to people…contacts….but Eloqua is an extremely flexible, multi-channel campaign orchestration platform that can do so much more. 

With Data Cloud, you can enable your account-based campaigns in minutes. Just query accounts, add them to an Eloqua canvas and orchestrate – send direct mail, create a call list for telemarketing, and create sales plays within your CRM system for prospecting by your sales team.

Marketing Budget Management

I have a ton of contacts in my database, and many are inactive. How do I access those contacts and their history without inflating my marketing budget?

Keep Your Eloqua Budget within Budget

Marketers tend to be very creative in how they squeeze the most out of their marketing budgets. 

Data Cloud helps you optimize your marketing budget by storing all of your active and historical data – contacts, accounts, transactions, etc. – for a single price. No more limits on storage or timeframes.

Eloqua + {something}

I use Eloqua, but I also have {insert your other orchestration tool here}. How can I leverage that system's activity and subscriptions/preference events when building Eloqua orchestrations?

Connect Eloqua with {anything}

You can always store activity and subscription/preference information in an Eloqua custom object, but you’ll likely surpass its supported limits.

With Data Cloud, aggregate all of your external activity, preference, and subscription information in a centralized repository to power up your Eloqua audience segments and orchestration flows.

Non-Email Orchestrations

I have lots of contacts without email addresses that I'd like to add to my campaigns. How do I create segments using transactional or related activity data within Eloqua?

Email Address Not Required

Contacts without email addresses can be difficult to manage within Eloqua – usually being stored within a custom object with limited ways to query and orchestrate. 

With Data Cloud, store any type of contacts you’d like – with an email address, without, shared with someone else – we’ve seen it all. With the Data Cloud query builder, you can add any type of contact to your Eloqua canvas for orchestration.

Hyper Personalization

I have some complex personalization requirements, like appending unique data, and geotargeting. How do I do utilize this information within my Elouqua campaigns?

Append and Personalized with Ease

Personalization rules…and Eloqua does a great job at creating personalized experiences. But, sometimes you need more.

With Data Cloud, build and enable what you need, when you need it. Easily create look-up tables to append personalization attributes like a preferred store location, recommended products, an active promo offer…if you can think it, we can probably enable it.

Do data like a boss.

Value Props

There are many reasons Data Cloud is the right solution to centralize your data to enable and optimize your marketing efforts. Here are just a few.

Service + Support

Fully managed solution includes quick implementation and top-notch support.

Flexible Data Structure

Flexible data tools gives you the power to create the architecture you need.

Fully Optimized

Optimized data architecture for lightning fast segmentation queries.

Plug-and-Play

Eloqua Campaign and Program Canvas tools let you segment, decision, and orchestrate in minutes.

Easy Scaling

Easy to scale and add data sources at any time.

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Data Cloud Trims

Whether you have a handful of data sources with tens/hundreds/millions of records, or you’ve lost count of your siloed data sources, Data Cloud offers two flavors optimized for your specific needs. Both options are scalable, and they allow you to add additional data storage and data sources anytime.

Data Cloud Standard
Turnkey solution to centralize sales & marketing data and extent your Eloqua data layer.
  • Fully Managed
  • Dedicated Query Optimize Database and Request Manager
  • Two Inbound Data Connectors – AWS S3, SFTP, Oracle Infinity, Oracle Eloqua
  • Self-Service Data Admin Tools
  • Integrated Eloqua Canvas Apps
  • 250 GB Database Storage (expandable to 64TB)
  • Includes 50 Custom Tables / 300 Fields/Table
  • Unlimited Data Transfer




Data Cloud Enterprise
Increased Query Performance and Zero Down-time Automatic Failover
  • Fully Managed
  • ++ Superchared Dedicated Query Optimize Database and Request Manager
  • ++ Realtime Synchronize Database Replica
  • ++ Zero Down-time Automatic Failover
  • All Inbound Data Connectors – AWS S3, SFTP, Oracle Infinity, Oracle Eloqua
  • Self-Service Data Admin Tools
  • Integrated Eloqua Canvas Apps
  • 1 TB Database Storage (expandable to 64TB)
  • Includes 100 Custom Tables / 300 Fields/Table
  • Unlimited Data Transfer

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