Moving from Oracle Eloqua to Iterable isn’t a typical marketing automation migration. There are enough similarities between the two platforms that the move can look straightforward at first, but look a little closer and the differences start to matter a lot more.
Migrating from Oracle Eloqua to Braze is about much more than moving campaigns, data, and email templates from one platform to another. While both platforms help marketers build audiences, personalize communications, automate journeys, and measure engagement, they approach those jobs from different perspectives.
In any Marketing Automation Platform (MAP) or Customer Engagement Platform (CEP) migration, marketing teams spend a lot of time agonizing over assets, workflows, and data points and structures that will migrate into the new platform. Unfortunately, what you can’t migrate is institutional knowledge. Even more [...]
Most marketing automation platform migrations are designed backward. That may sound harsh, but it’s a pattern that repeats itself across organizations of every size. Organizations that migrate platforms today without considering this shift will likely find themselves rebuilding their architecture again within the next two years, just as AI-native marketing capabilities become standard.
Before you spend six figures and eighteen months migrating to a new marketing automation platform (MAP) or customer engagement platform (CEP), there’s a question you need to answer: Is the platform actually the problem?
In the rapidly evolving landscape of marketing technology, we’ve witnessed a significant shift from manual processes to sophisticated automation. From the foundational principles of Marketing Automation Platforms (MAPs) and Customer Engagement Platforms (CEPs) discussed in a previous post, to the nuanced art of crafting effective [...]
