In the dynamic landscape of modern marketing, the ability to integrate and harness customer data efficiently is crucial for delivering personalized and targeted experiences. Oracle Unity Customer Data Platform (CDP) and Eloqua are powerful tools that can be used together to significantly enhance your marketing [...]
Laying the Groundwork for a Successful SMS Implementation The Oracle Eloqua SMS module gives Eloqua true multi-channel capabilities allowing text messages to be sent to contacts directly from a campaign canvas. The module is full service, meaning Oracle manages all interactions with global carriers to [...]
Making the big move from Oracle Eloqua to Adobe Marketo Engage? There are so many things to consider, remember, and make decisions on to make sure that making this change is successful and the least disruptive as possible. As you work through the migration process [...]
What goes together better than peanut butter and jelly? Maybe peanut butter and chocolate? That could be a tough debate. However, finding the perfect combination of marketing technologies is an even better treat than scarfing down a peanut butter cup. Is that taking it too [...]
You just asked me that. It is never a good feeling when asked for the same thing again and again. That is true whether it occurs during a conversation, when completing a form or even when it is something so simple as entering the same [...]
Word has come down from above. The company has decided to switch marketing automation platforms this year. You’ve been using Adobe Marketo Engage (Marketo) for years; you are an expert power user and by the end of the year, you and your team will be [...]
What is the Eloqua Engage Sales Tool? Eloqua Engage is one of Eloqua's Sales Tools. It reduces the need to continuously re-create emails that are frequently used throughout the sales process. Using this sales tool helps to ensure you are using marketing approved messaging, branding [...]
An anniversary campaign is a staple of marketing. Delivering a celebratory message that’s personalized to the dates your individual customers’ joined can help build loyalty shows you know them and value their commitment to your company. Pairing it with a discount can help retain their [...]
Email marketing teams are always looking for new ways to improve the user experience. One marketing tactic that has grown in popularity is the use of emojis within marketing emails. Although using an emoji is generally a straightforward process, marketing teams should understand how this [...]
Whether your organization is expanding their Eloqua usage by adding more business units (BUs) or if you’re integrating newly acquired brands, some careful planning will help to ensure a harmonious migration. Considerations when migrating additional BUs: Governance: Folder Structures and Naming Conventions. Assess how to [...]
