In any Marketing Automation Platform (MAP) or Customer Engagement Platform (CEP) migration, marketing teams spend a lot of time agonizing over assets, workflows, and data points and structures that will migrate into the new platform. Unfortunately, what you can’t migrate is institutional knowledge. Even more [...]
SMS marketing is often overlooked by B2B marketers, but it can be a powerful tool for reaching and engaging with potential and existing customers. SMS messages have an open rate of over 98%, and they’re typically read within minutes of being sent. This makes them [...]
B2B marketers will have to work even harder and more efficiently than they are right now to thrive through the recession. Many are starting to notice economic headwinds that are slowing sales cycles and will potentially impact future marketing budgets and require teams to do [...]
In a large organization, it can be daunting to efficiently train new users in email marketing. Gaining the technical skills for navigating your Marketing Automation Platform (MAP) is a critical step, but only one piece that users must understand in order to be successful and [...]
Ever since I started working in Marketing, I have felt like marketing is magical. Almost every aspect in marketing is developed behind the curtain by the marketing “wizard.” Then, without even knowing it sometimes, the consumer experiences the magic of what the marketer has created. [...]
Writing documentation of any kind can be a daunting task. Where to start? How detailed should it be? Is it geared more to a technical audience, or should it be written more in laymen’s terms? Screenshots: yay or nay? While process documentation is a unique [...]
