Writing documentation of any kind can be a daunting task. Where to start? How detailed should it be? Is it geared more to a technical audience, or should it be written more in laymen’s terms? Screenshots: yay or nay? While process documentation is a unique [...]
If you’ve used Eloqua for a while, you may have already heard the term “Web Data Lookups”. It is thrown around from time to time when discussing things like form pre-population or landing page personalization. Simply put, Web Data Lookups (WDLs) allow a web page [...]
There are many things to consider when building effective and appropriate landing pages for your campaigns. Luckily, Oracle Eloqua has built-in tools to help you implement industry best practices and save time. These tools will enhance the value of your content and complement your customer [...]
What is an ICP you ask? ICP stands for Ideal Customer Profile. Without a clearly defined ICP, you’re likely facing an abundance of data that you’re not entirely sure how to leverage. You may not fully understand the fields or data values that exist in [...]
Omnichannel Marketing has mainly been thought of as a B2C practice, especially in retail where budgets are large and campaigns often look to saturate messaging across all media channels. However, there is a real and growing need today for B2B marketers to chart their own [...]
CASL is a law that applies to all electronic messages (i.e. email, texts) organizations send in connection with a “commercial activity.” Its key feature requires Canadian and global organizations that send commercial electronic messages (CEMs) within, from or to Canada to receive consent from recipients [...]
