Natural Language Processing (NLP) has been around for half a century, and it’s starting to gain serious ground in the marketing technology space. NLP, in its most basic definition, is an area of computing that seeks to interpret, understand, and manipulate language so computers can [...]
Does it ever seem like our environment is becoming more and more like the futuristic shows we use to watch when we were kids where the computers were scary smart?! Artificial Intelligence (AI) is not something that will be here sometime in the future. It’s [...]
Center of Excellence. A clear and obvious term, right? Take a moment to google and very little meaningful information will be provided, nor how or why it applies to you. Yet the phrase keeps surfacing, amidst other buzzwords such as artificial intelligence and intent monitoring. [...]
Organizations approach digital transformation from one of two primary perspectives: improving the customer experience or driving operational efficiency. Current events are shining a light on the need for digital transformation and accelerating the timeline. Communications & collaboration technology, virtual event platforms, and self-serve capabilities are [...]
Marketers today have a lot in front of them. Face-to-face events are off the table, their buyers and customers need information, and their pipeline goals are going unmet. In these uncertain times, marketers need to be agile to support evolving buyer, customer and business needs. [...]
Technology has changed everything. It has changed how we consume media, how we interact with one another, and how we consume goods and services. Over the years, our clunky mobile bricks (otherwise known as cell phones) transformed into smart devices with cameras that now manage [...]
