Moving to a new marketing platform is a big undertaking. There are data sources to map, campaigns to rebuild, integrations to rethink, teams to train, and inevitably a few things lurking in your current platform that no one remembers building in the first place.
Customer expectations have changed dramatically. People interact with brands across websites, mobile apps, email, SMS, push notifications, stores, customer service channels, and more, often moving between several of them within a single customer journey. At the same time, every interaction creates another piece of data [...]
