Braze Forge 2026 was all about putting AI to work. We break down the top announcements from Las Vegas, including Decisioning Studio Go, Agentic Standards, Operator Connect, Conversational Agents and a new AWS agreement, plus where each one stands today and what to do in the next 30 days.
Every engagement platform is shipping AI right now, and every marketing team we talk to is trying to figure out what’s real. Which of this can I turn on Monday? Which needs a call with my account team? Which is genuinely worth my team’s time [...]
Data is the lifeblood of modern marketing. Every personalized recommendation, triggered message, or lifecycle campaign depends on having accurate, timely customer information at your fingertips. For Braze users, the platform already provides a variety of ways to bring in data (from APIs and SDKs to [...]
Marketers pick Braze to reach people across channels with data behind every send. Email, push, in-app messages, SMS, Content Cards, Banners, and more. You get segmentation, automation off user behavior, A/B testing, and reporting in one place. If you’re new to it, your first campaign [...]
Migrating from another marketing automation platform to Braze presents a significant opportunity to enhance customer engagement and drive business growth. Braze, with its robust features like real-time messaging, personalization at scale, and cross-channel orchestration, empowers marketers to deliver highly customized and impactful customer experiences. However, [...]
A platform migration goes well or badly long before anyone logs into the new tool. The work you do in the weeks ahead of kickoff is what decides it. Data cleanup, training, and getting your stakeholders to want the same thing. Here’s what to start [...]
