Braze Forge 2026 was all about putting AI to work. We break down the top announcements from Las Vegas, including Decisioning Studio Go, Agentic Standards, Operator Connect, Conversational Agents and a new AWS agreement, plus where each one stands today and what to do in the next 30 days.
Most marketing AI conversations stall in the same place. Everyone agrees the technology is real. Nobody can point to a marketing AI campaign that was actually built with it, end to end, with the boring middle steps included. The list hygiene. The QA. The field [...]
Moving to a new marketing platform is a big undertaking. There are data sources to map, campaigns to rebuild, integrations to rethink, teams to train, and inevitably a few things lurking in your current platform that no one remembers building in the first place.
Customer expectations have changed dramatically. People interact with brands across websites, mobile apps, email, SMS, push notifications, stores, customer service channels, and more, often moving between several of them within a single customer journey. At the same time, every interaction creates another piece of data [...]
The advent of generative artificial intelligence has undeniably revolutionized the landscape of content creation. Marketers now wield the power to conjure email copy, draft landing pages, craft push notifications, and summarize entire campaigns in mere seconds. This unprecedented speed promises a future where creative bottlenecks [...]
Artificial Intelligence (AI) is no longer a distant roadmap item for marketing departments; it is a present-day force actively reshaping how marketers plan, execute, and optimize campaigns across Marketing Automation Platforms (MAPs) and Customer Engagement Platforms (CEPs). This post delves into the foundational concepts of [...]
