Do you ever wonder how you can automate manual tasks that still exist inside of your marketing automation platform? Or, if is there a more efficient way to improve data quality? Or, how you can deploy better targeted and more personalized campaigns? Integrate. Automate. Celebrate. [...]
These days, companies are swallowing constellations of raw data. That’s good news for modern marketers because in the right hands, data is a powerful tool for visualizing marketing ROI. Easily said, but where do you start? Spark lines and heat maps? Bubble charts and bullet [...]
For the longest time, most marketing activities were thought of as efforts that could not be measured or counted. In today’s business environment it is no longer adequate to launch campaigns that lack the structure to measure success and justify marketing activities. As marketing and [...]
Presentation created by Nick Petersen, Relationship One’s Performance Analytics Practice Director, for Oracle’s Modern Marketing Tour stop in Denver. From understanding the whole funnel, to calculating return on investment, it is important measure and understand marketing’s impact on incoming business and internal processes. This presentation [...]
Eloqua Experience 2013 was the biggest get together of modern marketers yet! At the Relationship One booth, we presented the video loop with announcements of new service and product offerings including our performance analytics solutions, Quosity, our new AppCloud, and enhance Eloqua integration with our [...]
Check out Episode 1 of Modern Mark’s Journey to Modern Marketing, to find out how he has introduced a Targeting strategy to reveal the most likely revenue generating opportunities. Focused on using data to build the right prospect profiles to support delivery of messaging based on value and [...]
