Wiley Saves Thousands of Hours, Maximizes Conversions With Automation
When Carrie Ugarte joined Wiley Education Services, she faced a major challenge. Without marketing automation in place, their team was handling most lead routing manually, leading to dirty data and a low conversion rate. To collect quality sales data, Wiley called on Relationship One to help implement Oracle Eloqua and establish accurate data collection.
With a little help from Marketing Cloud experts, Wiley leveraged Oracle Eloqua instance to execute powerful email marketing campaign that would lead to quality data for sales plays. Between saving time with marketing automation and collecting clean, effective data, the Wiley team saved 82,000 hours of work time.
“That’s time we get to put back into reaching out to leads who are actually interested and who are more qualified … the best possible leads that we have.” -Carrie Ugarte, Wiley Education Services.
Share This
About the Author: Relationship One
At Relationship One, we empower organizations to modernize their marketing through strategy, technology and data. With a core staff of experienced marketing consultants, integration specialists, data analysts and development gurus, we have a well-respected track record for delivering solutions that meet our customers’ unique business needs.
