Opticon 2026 is the annual conference from Optimizely for digital, marketing, and product leaders focused on experimentation, personalization, content, and AI. The event brings together thousands of practitioners, partners, and Optimizely experts for two days of strategy, execution, and peer learning.
You will hear keynotes from Optimizely leadership and customers sharing how they drive growth through testing, data-driven decisions, and customer-centric experiences. Breakout sessions cover real-world use cases across Optimizely Experimentation, Content Marketing Platform, Data Platform, and personalization capabilities. Sessions range from foundational best practices to advanced optimization and AI-driven workflows.
Hands-on workshops and demos let you see the platform in action and learn how to operationalize experimentation and content at scale. The expo hall features partners and solution providers showcasing integrations, extensions, and services that accelerate time to value. Opticon 2026 is built for teams looking to move faster, test smarter, and turn digital experiences into measurable business results.
