Personalization Manager For Oracle Eloqua

The Personalization Manager app for Eloqua empowers you to create highly personalized experiences by leveraging data from one or multiple Custom Object records in emails, landing pages, and real-time data exports. Here are some key use cases:

  • Deliver order or shipping confirmation messages with dynamic tables populated from multiple Custom Object rows.
  • Build Eloqua landing pages that display personalized data, such as order summaries or year-end activity reports, using one or more Custom Object records.
  • Export mapped Custom Object data—single records or multi-row sets—from an Eloqua canvas in real time or on a set schedule to external channels like telemarketing or display advertising.
  • Design householding campaigns that personalize communications for each shared or household Custom Object record associated with the same email address.
  • Send event confirmation emails summarizing registered sessions stored as Custom Object records and link to a personalized confirmation landing page.

This app enables you to unlock the power of Eloqua by personalizing emails, landing pages, and data exports with ease, using the full potential of Custom Object data.

How It Works

The Personalization Manager app gives you complete control to target the desired Contacts with personalized communications via Email, Landing Pages, or SFTP export based on the criteria rules and grouping logic you set.

Loading...

Sample Use Cases

Order Confirmation Email

I want to create an order confirmation email personalized with order data stored in multiple Custom Object records.

Hyper-Personalization Made Easy

Whether you want to create an order confirmation, abandon cart email, a shipping notification, or any other type of summary email using data stored within one or more Custom Object rows, we’ve got you covered.

With the Personalization Manager app, you can personalize content using a specified record or group data across multiple Custom Object records to create a dynamic summary table, list, or content block.

Householding/Shared Email Address

I have multiple people that are sharing an email address and want to personalize down to the individual level.

Multiple Identity Magic

Oh yes, householding…shared email…different name but same email address. If you store individual profile records in an Eloqua Custom Object, be it household or company team members, and link them to a single email address, this app is definitely for you.

With the Personalization Manager app, you can send separate, completely personalized emails to each unique individual all in the same Eloqua campaign.

Event Registration

I’m managing my event and session registration within Eloqua and I need to provide an event registration email with my event and session details.

Session Summaries in Seconds

Using the Personalization Manager app, you can create an email (and companion landing page) showing event details, payment information, session details or any other data stored in one or more Custom Object event record.

Multi-Channel Orchestrations

As part of my campaign orchestration, I need to create an export of Custom Object records mapped to an Eloqua Contact for my telemarketing, social media, and display advertising activities.

Export One, Export Some, Export All

The Personalization Manager’s SFTP Exporter App lets you specify which mapped Customer Object records would be exported from Eloqua to an SFTP server as a CSV file including Eloqua Custom Object, contact, campaign (campaign canvas only) fields, static values, and links/PURLs.

Summary Landing Page

I need to create an Eloqua landing page that includes data stored in multiple Eloqua Custom Object records, including general account information and a dynamic summary table.

One…Two…Three…Or More

Let’s face it, Eloqua Custom Object field merges can sometimes be, well, limiting. With the Personalization Manager App, you can personalize Eloqua landing pages (oh, and did we also mention emails) using data stored in one or more Eloqua Custom Object records. And, you get the flexibility to use a single record value or create dynamic tables, lists, or content blocks using data from multiple records.

Account Notifications

I need to create an email and landing page that summarizes all of the product agreements that are up for renewal.

Power Up With Roll-ups

With the Personalization Manager app, you can send a single email (and a link to a companion call to action landing page) that summarizes a list of products, agreements, warranties, or any other revenue-generating elements in a single email.

Want to get a little more specific? With the roll-up and grouping tools, you can sub-group records together like product types, renewal month, departments, you name it.

Value Props

There are many reasons Personalization Manager is the right solution to personalize your Eloqua emails, landing pages and data exports using Eloqua Custom Object data. Here are just a few.

Precision Targeting

The built-in query builder lets you select Eloqua Custom Object records using simple or complex logic.

Multi-Channel Orchestrations

Dynamically personalize emails, landing pages, direct mail, telemarketing…you name it, with one or more Eloqua Custom Object records.

Householding / Shared Emails

Send individual, personalized emails to each recipient that shares an email address…all in the same campaign.

Dynamic Links

Include dynamic links using custom object data in a link path or a query string parameter. Or, use PURLs to send users to hyper-personalized Eloqua landing pages.

Customize Processing Order

Easily decide how and when records should be processed when sending a personalized email, dynamically generated Eloqua landing page or exporting records for external use.