B2C companies operate in a digital arms race. The stakes for their bottom line are always rising, because customer expectations keep rising too—and that’s to say nothing of the constantly growing list of cool things MarTech can do. It’s rough out there, marketers! Prospects are [...]
Machine learning isn’t a new concept. The term was first coined in 1959, when computer gaming pioneer Arthur Samuel described it as a method for giving “computers the ability to learn without being explicitly programmed.” This is still a fair description today. What has changed [...]
Almost 75% “of online consumers get frustrated with websites when content appears that has nothing to do with their interests” (Janrain). Content might be king, but personalized content is the trusted court vizier (and is next in line to the throne). It’s no secret: People [...]
