Straight from Optimizely’s digital pen, “Personalization is the process of delivering a unique digital experience for each individual user by leveraging customer data and real-time behavior analysis.” It involves examining your customer behavior and interactions with your digital platforms and using that information to create [...]
Building a powerful and effective content marketing strategy is no longer optional—it’s essential. Here’s where Optimizely can help. Optimizely’s Content Marketing Platform (CMP) is designed to streamline content creation and delivery workflows, optimize strategies, and elevate your marketing results. Whether it’s hyper-personalization for your audience, [...]
Type in “The Future of Marketing Automation” into any search engine, and you’ll get the same five themes returned time and time again. The giant crystal ball in the sky predicts that marketers will see greater use of artificial intelligence (AI) across all marketing functions, [...]
Customer Engagement Platforms (CEPs) and Marketing Automation Platforms (MAPs) both play a role in the customer lifecycle, but they target different stages and have distinct goals. In a nutshell, while both CEPs and MAPs contribute to customer engagement and marketing efforts, CEPs prioritize building relationships [...]
Let me tell you a story. A few weeks ago, I needed to do some shopping and decided to stop at my local Target to spend way more money than I intended to spend (because that’s what you do when you go to Target, right?). [...]
Imagine a typical marketing scenario: You are trying to reach a specific set of customers with the perfect message. But your data on that customer is scattered across different places – their email address might be in your Customer Relationship Management (CRM) tool and/or your [...]
