Email deliverability is undergoing a significant transformation, driven by major updates from industry giants like Google, Microsoft, Apple, and Yahoo/AOL, alongside the pervasive integration of Artificial Intelligence (AI) in spam filtering and marketing. These changes aim to enhance email security, user experience, and combat unwanted [...]
Email stands as a foundation for both professional and personal communication, worldwide. But as our dependency on email has surged, so has the intricacy of the systems designed to manage and protect our inboxes. Enter email filters, the silent gatekeepers of our virtual mailboxes, diligently [...]
Account scoring is a process that involves evaluating and ranking the potential value of a company or organization as a customer or business partner based on various criteria. In today’s B2B world, it’s rare that one individual makes the whole buying decision. This is where [...]
B2B marketers will have to work even harder and more efficiently than they are right now to thrive through the recession. Many are starting to notice economic headwinds that are slowing sales cycles and will potentially impact future marketing budgets and require teams to do [...]
Consumers are tired of being treated like a number. They place a high value on being acknowledged as a real, living, breathing person. (Crazy, right?) But think about it for a second. Think about the last time someone you’d previously met forgot your name. It’s [...]
For most businesses the email channel has proven to be an extremely valuable utility as our lives and businesses have digitally transformed overnight. According to HubSpot, email marketers are sending 27% more emails than they then did pre-coronavirus, and 78% of marketers have seen an increase in [...]
