In a crowded marketplace, attention is your currency: the market changes rapidly and if you fail to quickly engage your audience, the opportunity may well be lost forever. Content marketing is all about providing value to your potential consumers that will lead to a profitable [...]
Sending opt-in or re-engagement email campaigns to subscribers to verify and keep email permission is not a new idea. And yet, the pertinence of these campaigns is increasing. Over time, a portion of your email list will become unengaged. Disengagement creates several negative impacts for [...]
More marketing professionals are working remotely than at any point in history. In fact, given the current context, we haven’t seen anything in our lifetime close to this amount of remote selling and lead nurturing. This can bring plenty of opportunities when you have the [...]
You’ve probably heard of the saying “Form follows function.” In email, the saying would be “Design follows data.” In other words, the data you plan to use in a campaign, whether a stand-alone email campaign or as part of a nurture series or journey email, [...]
When COVID’s first wave initially struck in early 2020, many marketing teams were left without a clear crisis response plan. Many needed to develop new messaging plans overnight and created campaigns that might have sounded good at the time, but it quickly became clear that [...]
Gaining traffic might help with awareness, but when that traffic fails to generate leads, something isn’t right. Driving traffic and generating revenue aren’t necessarily the same. If you play your cards right, these two concepts will overlap, but often companies struggle with a disconnect. People [...]
