Personalization is key when it comes to reaching customers. Connected Content is a powerful tool that enables businesses to personalize their customer experiences by connecting Braze messaging with real-time data sources. This powerful API allows companies to create personalized, engaging content for their users, enhancing [...]
Connecting with your audience is key to any successful marketing strategy. One tool that can help you do just that is Braze Custom Events. Let’s break it down and see how you can use these events to enhance your user engagement. What Are Braze Custom [...]
Retailers deal with mountains of data. Unfortunately, a lot of this information is trapped in data silos. What does this mean for your business? Picture data silos like islands in the ocean, each with its own information that rarely gets shared. When these islands come [...]
