As marketers, we know the value and importance of content and delivering it to our customers at the right time to increase the power of our campaigns and drive leads. In order to measure the success of the content being delivered, or its ROI, we [...]
Making the big move from Oracle Eloqua to Adobe Marketo Engage? There are so many things to consider, remember, and make decisions on to make sure that making this change is successful and the least disruptive as possible. As you work through the migration process [...]
Personalized content. It’s a topic brought up often and is an important element of a marketing strategy. When thinking of what makes content ‘personalized’ we can go beyond merging in first name in a salutation. Personalization can be as fluid as the data you are [...]
As marketers, we understand the importance of creating a personalized experience for our customers. According to Litmus’ 2021 State of Email Report, “80% of customers are more likely to purchase from a brand that provides personalized experiences.” Personalization in email marketing can be as simple [...]
As marketers, our goal is to identify the best and most engaged audience possible to drive leads and nurture our customers. To accomplish this, we are always at the mercy of the data we are provided with. If this data is manipulated or skewed without [...]
If you are currently using Oracle Eloqua or are in the process of implementing, it is important to consider your company’s brand identity when configuring your instance. Brand strategy is used across Eloqua to help maintain consistency with your corporate identity as well as to [...]
