Are you looking for a new solution to support your digital asset management? Adding a content management system (CMS) to your company’s tech stack may be the next step in your marketing maturity journey. Content management is not just about a solution to store assets [...]
As a consultant, one of the most common questions I will get from clients is “can I embed a video directly in my email.” The answer, “It depends.” Every marketer wants to create engaging content that will nurture and encourage interaction with their company and [...]
Let’s face it, we all have our mobile devices close at hand pretty much 24/7. They have become the go-to means of not only communication but shopping, research, and overall Internet usage. Because of this, as marketers, we are tasked with taking the mobile experience [...]
If you are interested in using personalization in your campaigns but not sure how to get started, we’ll walk through some of the basics that are key in personalizing your campaigns in Eloqua. In email marketing the mantra we hear (and say) continuously is “Right [...]
In a world where social media influencers dictate shopping patterns, maintaining a foothold in the marketplace has become increasingly difficult. If the COVID-19 pandemic has taught marketers anything, it is that you have to be nimble and able to pivot quickly in an ever-changing market. [...]
Every relationship begins with an introduction. This applies to human-to-human relationships as well as to business-to-consumer relationships. In the digital marketing world, that first impression on a company’s website is like a digital handshake that can determine how all future interactions will go. When going [...]
