If you’re looking to improve engagement and ROI on your webinars, integrating with your email marketing technologies may be the way to go for your marketing team. Most 3rd party webinar applications integrate with the major marketing automation platform (MAP) players in the industry, including [...]
Email is the one of the most frequently utilized digital marketing channels, providing an easy way to communicate with customers and drive lead conversion. With all of the time, and money, being spent on your email marketing campaigns, collecting data and making updates based on [...]
Artificial intelligence (AI) has been pushing its way into the marketing scene for the past few years, using customer data and machine learning to anticipate customer needs and improve their experience. In email marketing, AI has the ability to remove a lot of guesswork, helping [...]
Tips to getting it right from a former office dweller. In light of the ‘new normal’ that we have all found ourselves in, many folks have been asked to leave the comfort of their office cubicle to start working from home. For most, working from [...]
We’ve talked about best practices as it relates to email marketing before: short and pointed subject lines, clear and actionable call-to-actions, concise content, etc. Now, what about taking all of those same best practices and taking them a step further by including content that you [...]
Almost every company will incorporate email into their marketing plan. What that plan looks like will differ based on your business and audience as well as the email service provider you are using. Every ESP brings its own challenges and set of expectations for use, [...]
