The perfect email: Like a leprechaun, dragon, or unicorn, everyone’s heard of it, but no one can say exactly what it looks like. We may never create the perfect specimen, but there are industry best practices that can make your emails more successful and drive [...]
Need to send an email, integrate with a Salesforce.com campaign, or report on campaign member form submits? Look no further than the Campaign Canvas within your Oracle Eloqua instance. Nestled within the Orchestration toolbox, Campaign Canvas can perform these functions and many others with its [...]
Lead nurturing campaigns can be great: moving leads down the customer journey and through the sales funnel (to grandmother’s house we go!) while delivering powerful content that will eventually convert the lead to a customer and enhance your demand generation efforts. The idea is glorious [...]
