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Jess Sampson

7 items

  • Artificial Intelligence
    The Profound Effect of Artificial Intelligence on the World of Digital Marketing
    By Jess Sampson|Published On: April 26th, 2023|

    Artificial Intelligence (AI) is rapidly transforming the world and changing the way we live and work. Nowadays, it’s common to hear “AI” or “ChatGPT” mentioned in various news outlets and social media posts. People are doing amazing things with AI – from designing 3D animation, [...]

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  • out-of-the-box Eloqua reports
    4 Commonly Used Out-of-the-Box Eloqua Reports
    By Jess Sampson|Published On: October 24th, 2022|

    Eloqua is a robust marketing tool that allows marketers to fine tune their emails to engage with their target audience. Dashboard and Insight captures engagement data and populates the metrics in many easy to generate out-of-the-box Eloqua reports that can be customized to meet marketers [...]

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  • Eloqua Syntax Errors
    Troubleshooting Syntax Errors with Eloqua uploads
    By Jess Sampson|Published On: May 9th, 2022|

    Eloqua is a powerful marketing tool. Everyday its used to perform complicated tasks and functions for an email to get out the door. But occasionally, Eloqua can be finicky. With all its power and functionality, sometimes it’s persnickety and vague in its error messages that [...]

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  • Dynamic Content
    What is Dynamic Content? And why is it important?
    By Jess Sampson|Published On: November 15th, 2021|

    Dynamic content is an important part of email marketing in that it saves time, encourages a closer relationship with subscribers, and provides a closer look into how subscribers engage (or aren’t engaging) with emails. Below are a few areas of insight into why dynamic content [...]

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  • Documentation Best Practices
    12 Keys to Documentation Success
    By Jess Sampson|Published On: August 12th, 2021|

    Writing documentation of any kind can be a daunting task. Where to start? How detailed should it be? Is it geared more to a technical audience, or should it be written more in laymen’s terms? Screenshots: yay or nay? While process documentation is a unique [...]

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  • QA and UAT Testing
    Making a (check)list, and checking it twice: QA and UAT process development
    By Jess Sampson|Published On: June 2nd, 2021|

    Santa was on to something: making a list and checking it twice. In an effort to avoid errors in his gift and coal deliveries, going down his list of recipients and double-checking ensures that the naughty list gets all the coal that’s coming to them, [...]

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