SMS marketing is often overlooked by B2B marketers, but it can be a powerful tool for reaching and engaging with potential and existing customers. SMS messages have an open rate of over 98%, and they’re typically read within minutes of being sent. This makes them [...]
We work with many marketers in both B2B and B2C companies and one thing is for sure; most are evaluating, if not already doing SMS marketing aka text messaging. It makes good sense. We’ve all read the stats about how much time people spend on [...]
“Which do you implement first and why – Marketing Automation or a Sales CRM?” I’ve heard this question many times during my 20 years in Sales and Marketing roles. There is no right or wrong answer and a ton of devil’s advocates are played during [...]
I don’t know about you but I’m overwhelmed by all of the talk about Artificial Intelligence (AI) and what it could or will do in the future. Much of the conversation seems focused on whether AI will be good or bad for humanity and how [...]
