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Kathi Adams

7 items

  • Eloqua Engage Sales Tool
    Achieve More with the Eloqua Engage Sales Tool
    By Kathi Adams|Published On: April 10th, 2023|

    What is the Eloqua Engage Sales Tool? Eloqua Engage is one of Eloqua’s Sales Tools. It reduces the need to continuously re-create emails that are frequently used throughout the sales process. Using this sales tool helps to ensure you are using marketing approved messaging, branding [...]

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  • Eloqua Blind Form Submit
    Using the Convenient Oracle Eloqua Blind Form Submit Tool in Emails
    By Kathi Adams|Published On: September 19th, 2022|

    What is an Eloqua blind form submit? A blind form submit is a technique to collect implicit data from a contact’s click in an email, giving you the benefits of the form processing steps immediately. Blind form submit links are great for collecting responses, such as: [...]

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  • Campaign Canvas Optimization
    3 Ways to Help Optimize Your Campaign Canvas
    By Kathi Adams|Published On: February 28th, 2022|

    Campaigns are at the heart of marketing automation. Campaigns enable you to create dynamic, personalized, and unique journeys for your contacts. Here are 3 ideas you can use when building your multi-step campaign canvas. 1. Create Campaign Templates You can create custom multi-step campaign templates. [...]

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  • Landing Page
    What is a Landing Page?
    By Kathi Adams|Published On: November 3rd, 2021|

    Landing pages are often the first significant part of a campaign that a visitor will see. The landing page provides the visitor with more information and options related to the email campaign, social media, event or ad that brought them there. The landing page moves [...]

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  • Natural Language Processing
    Best Practices for Building Forms and Processing Rules | Part 2 of 2
    By Kathi Adams|Published On: July 21st, 2021|

    Welcome back to this two-part series focusing on creating optimal forms in Eloqua! In our first post, we reviewed how to create forms within the Oracle Eloqua platforms. In the second part of the series, we will focus on creating processing steps for your forms. [...]

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  • Form Management
    Best Practices for Building Forms and Processing Rules | Part 1 of 2
    By Kathi Adams|Published On: July 19th, 2021|

    Learning about your contacts and prospects can be accomplished in a few different ways. Forms are one of the most powerful and effective means. By placing a form on a landing page, web page, or social media site, your contacts can provide varying degrees of [...]

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