Marketers are currently scrambling to decide how to email during a crisis. Should we send more? Should we send less? Can I email my entire database? These are all valid questions that many of us are trying to answer in these unprecedented times. Relationship One [...]
Welcome Emails are automated transactional emails sent after a specific action is taken by a customer or prospect (such as a subscription). Typically, they’re sent right after a new subscriber opts in. These emails are one of the keys to managing your email list and [...]
While researching ideas for B2B marketing automation campaign ideas, I came across a quote by Bryan Kramer, keynote and TED talk speaker, that really stuck in my head: “There is no more B2B or B2C. It’s H2H: Human to Human.” It got me thinking about [...]
