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Kim.Amato

26 items

  • Personalization Manager App for Eloqua Now Supports SMS
    By Kim Amato|Published On: July 6th, 2025|

    If you are not familiar with the Personalization Manager app for Eloqua and are struggling to personalize content, discover the Personalization Manager app for Eloqua. This app extends your Eloqua capabilities, allowing you to tailor dynamic personalization for emails, landing pages, and external channels using [...]

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  • Getting Started with Braze: Your First Campaign
    By Kim Amato|Published On: March 31st, 2025|

    Marketers choose Braze so they can connect with their customers on a personal level, across multiple channels, using data and automation. You can choose from emails, push notifications, in-app messages, SMS, and more. You will have tools for creating personalized messages, segmenting audiences, and automating [...]

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  • Migrating from Eloqua to SFMC
    4 Critical Factors to Keep in Mind when Migrating from Eloqua to SFMC
    By Kim Amato|Published On: July 1st, 2024|

    Whether you are an Oracle Eloqua user who has recently learned that your Marketing department has decided to migrate to Salesforce Marketing Cloud (SFMC) or a Salesforce Marketing Cloud user tasked to migrate to Oracle Eloqua, the task can make your mind spin. You likely [...]

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  • Automation
    Demystify SFMC Automation Activities
    By Kim Amato|Published On: October 2nd, 2023|

    Are you just getting started with Salesforce Automation Studio, or have you used it for some time but are still confused as to which option is best? Were you thinking that “Automation” translated to “Make my life easier?”  With a few tips on how to [...]

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  • Digital Touchpoint Fatigue
    3 Tactics to Stop Digital Touchpoint Fatigue from Happening in Your Organization.
    By Kim Amato|Published On: July 3rd, 2023|

    We are in the age of Digital Marketing and Artificial Intelligence tools that have the ability to place personalized information in our hands in the fash of a second making the world feel like it’s moving so fast that you barely remember making your own [...]

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  • SFMC Journey Builder
    Comparing Eloqua Campaign Canvas to SFMC Journey Builder
    By Kim Amato|Published On: March 29th, 2023|

    If you have been tasked to learn and use Salesforce Marketing Cloud (SFMC) after years of using Oracle Eloqua (Eloqua), it can seem like you are starting from scratch, but don’t fret. You can pull from your experience using Eloqua and a few little tips [...]

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