When you think about Loyalty programs, you may think about the little key card that clutters up your keyring or fills up your wallet. Maybe you remember providing your phone number at checkout to receive coupons by mail. No matter how you’re enrolled, they all [...]
Does it ever seem like our environment is becoming more and more like the futuristic shows we use to watch when we were kids where the computers were scary smart?! Artificial Intelligence (AI) is not something that will be here sometime in the future. It’s [...]
A lot of people like the idea of creating emails. A lot of people also raise their eyebrows and prick up their ears when you mention creating your own responsive email. And yet, a lot of people dismiss it, thinking you have to be a [...]
Are you doing the “Batch and Blast” dance or the “Spreadsheet mambo?” Do you have data in several platforms or events happening where data is not fully captured? Are you using a perfectly configured CRM system to export data and load it manually into your [...]
You may know that Oracle is able to integrate between CRM systems and Eloqua. Up till now, the Integration between Salesforce.com and Oracle Eloqua has been configured using the native integration area in Eloqua and Program Builder. Oracle has now created a new Salesforce.com Integration [...]
Planning…. It’s a word that is used often in marketing and quite often with CRM Integrations. It’s so important to start with a strong plan when thinking through your integration. You want to ensure you’ve given proper brainpower to your use cases and data architecture [...]
