Data is the lifeblood of modern marketing. Every personalized recommendation, triggered message, or lifecycle campaign depends on having accurate, timely customer information at your fingertips. For Braze users, the platform already provides a variety of ways to bring in data (from APIs and SDKs to [...]
We have all heard the term “lift and shift” when it comes to migration in the world of marketing automation platforms. It can fool one into thinking that a complex, time-consuming process can actually be an effortless move. If only we could move our carefully [...]
Marketing automation platforms (MAPs) and customer engagement platforms are the backbone of efficient and successful marketing operations. With the right MAP, marketers can streamline campaigns, personalize customer journeys, and enhance lead nurturing. Marketing automation has become a staple of modern marketers, and the majority of [...]
What is BIMI? BIMI, which stands for Brand Indicators for Message Identification, is an emerging email specification that allows businesses to display their brand logo directly in the recipient’s email inbox, right alongside the sender’s name and subject line. It works in conjunction with robust [...]
Throughout our three-part series, we have seen that several critical phases are required to ensure the optimization of digital experiences through Optimizely Web Experimentation. The process starts with strategic planning and hypothesis development, moves through the careful construction and launch of experiments, and culminates in [...]
As we saw in Part 1 of our series on Optimizely Web Experimentation, creating and launching an effective A/B or multivariate test involves a meticulous process of strategizing, planning, and defining the structures needed for success. In this post, we will dive deeper into the [...]
