Optimizely Content Marketing Platform (CMP) is a marketing planner’s dream. It’s designed specifically for marketers to streamline content creation, enhance collaboration, and seamlessly distribute campaigns across platforms. Optimizely CMP serves as a hub for marketing assets, from blog posts and articles to videos and images. [...]
Multivariate testing, often referred to as MVT, is a powerful statistical method used to simultaneously test multiple variations of an email or digital asset. Unlike A/B testing, which compares two versions of an email, MVT allows for the comparison of multiple variations, providing more granular [...]
The Current State of Customer Data Platforms The digital age has ushered in an era characterized by an unprecedented volume and velocity of data. Markteres are inundated with information from many sources, including websites, social media, mobile apps, and e-commerce and point-of-sales systems. Many marketers [...]
Braze, a leading customer engagement platform, offers a robust foundation for personalized messaging and campaigns. However, its true potential lies in its ability to be extended and integrated with other systems to create highly tailored customer experiences. Braze functionality can be significantly enhanced through strategic [...]
The importance of audience segmentation within the sports and entertainment industry can not be overstated. With the proliferation of data, organizations have the unprecedented opportunity to segment their audiences precisely, tailoring their messaging and offerings to maximize engagement and revenue. This is even more critical [...]
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The hospitality industry is highly competitive, with countless businesses vying for travelers’ attention. From luxury resorts to budget-friendly motels, the market is saturated with options. To succeed in this landscape, it’s essential to differentiate yourself from competitors and offer something exceptional. Standing out from the [...]
