It didn’t seem too long ago that in the world of project management you needed to pick a side: Waterfall or Agile. It’s no wonder that digital marketing project managers felt a bit alienated with this level of rigidity. Luckily, times have changed for the [...]
Many of us have been there. Maybe it comes in the shape of having no sign ups for a webinar… because an integration on the registration form is suddenly broken. Or even worse, your sales are down because you’ve discovered that contacts have not been [...]
Whether your organization is expanding their Eloqua usage by adding more business units (BUs) or if you’re integrating newly acquired brands, some careful planning will help to ensure a harmonious migration. Considerations when migrating additional BUs: Governance: Folder Structures and Naming Conventions. Assess how to [...]
It’s natural to feel uncomfortable with ambiguous or changing situations. Even when using well formulated plans and templates, ambiguity and change will occur in all projects. When faced with a complex or changing situation, take a step back and break the goals into manageable workstreams [...]
Relationship One has helped a number of clients migrate from one ESP (Email Service Provider) to another, and we have frequently heard, and used, the phrase “lift and shift.” These migrations are intended to be an exact replica of the existing platform. While this sort [...]
Gathering requirements for a new implementation or a migration initiative can be daunting. Complex projects have lots of nuances, so how do you know if you really captured everything? Setting some ground rules at the beginning can help to keep things on track. Work collaboratively. [...]
