Whether migrating from one ESP to another or building an implementation from the ground up, it’s important to understand the end goal in order to get to the optimal design. Particularly when faced with a migration project involving different platforms, it’s easy to assume that [...]
Anyone who has faced migration of a marketing automation platform (MAP) knows it can be a daunting project. Whether it’s due to an acquisition, or the current platform no longer meets your business needs, it can be difficult to know where to begin. Here are [...]
