Eloqua is a powerful tool that has many processes to accomplish the same goal in your marketing strategy. Arguably one of the most important processes is data routing – what’s the use of gathering and storing data in your CRM without being able to put [...]
You and your team know the importance of writing a catchy, engaging subject line. Without that hook, many contacts in your database may not open your messages. But as important as the subject line is, there is another bit of text that can tip your [...]
Whether you’re just starting down the path of marketing automation, or you’ve been sending emails through Eloqua for a while, one thing is true – marketing automation sounds like it will free up more of your marketers’ time to work on other projects. However, without [...]
Setting up complex campaigns in Eloqua can seem like a daunting task and may even discourage teams from trying to create a comprehensive experience. Instead of relying on batch-and-blast, one-off email sends that can encourage disengagement with your content, try to incorporate these campaign building [...]
Do you find your organization creating great, targeted, time-sensitive content that can’t get used because it takes too long to build or test assets? Are you constantly shying away from complex customer nurture campaigns because of the heavy building lift? We’ve all heard of best [...]
There are many things to consider when building effective and appropriate landing pages for your campaigns. Luckily, Oracle Eloqua has built-in tools to help you implement industry best practices and save time. These tools will enhance the value of your content and complement your customer [...]
