As 2020 winds down, many of us will be thinking about 2021 budgets and how to invest our marketing dollars. At the very least, we will begin researching what new things are on the horizon. I’ve spent much of this year talking about data governance [...]
Preemptively setting up data governance practices before a lack of governance becomes a problem is a great thing for any marketing team to achieve, but, like most housekeeping duties, we tend to be more reactive than proactive. That’s because more often than not, it’s easier [...]
More and more marketers are beginning to understand not only what data governance is, but also why it’s important. This understanding, and the subsequent implementation of new data governance processes, allows data governance to become an integral part of the day-to-day business operations within an [...]
What is Data Governance and why does it matter in marketing technology? As you may already know from the name, data governance is governing your data. But what does this really mean and why does it matter? Setting up a governing process or framework for [...]
Are you leveraging the power of dynamic content today? If the answer is no, be sure to check out Leah Brown’s article Tool Tip: Oracle Eloqua Dynamic Content. But if the answer is yes, I bet you’re using it in your email content – either [...]
