Consider this scenario: your marketing organization has a multitude of emails and messages that need to be sent at different times across the customer journey. Often, getting every team involved to review and approve the content and structures in your emails can be a bottleneck [...]
Email marketing continues to be among the most reliable methods of engaging your customers. And like any investment, you want to see your programs continually improve and yield greater impact over time. How can this be accomplished? A/B testing your emails. No matter how much [...]
