I was designing an email in Marketo and had to set up dynamic content for the email. Unfortunately, I did not have access to create dynamic content in that specific instance. I wondered if there was another way to set it up and I came [...]
In this day and age, you have the attention of a consumer for a few seconds with any marketing attempt. You want to grab that attention and convert them. Having a video in email helps get the message across faster. What does the research say? [...]
Email marketing is on the top of the list when it comes to ROI in Marketing Automation. Data shows nearly 62% users now open emails on their smartphones, but still nearly 40% of recipients say they think marketing emails are not designed well for their [...]
