Delivering customized content across channels has become the gold standard for modern marketers. Achieving this, however, is very complex given the number of touch points a customer has with a brand. Multiple digital channels, offline or in-person activity, and sales interactions all need to be [...]
Modern marketers live and breathe performance data all day long. There is tons of it – from display ads, to email campaigns, to website analytics, to lead conversion data. Marketers are used to finding insights in all of this, but creating an effective data story [...]
Account based marketing (ABM) is by nature a targeting strategy with the goal of creating highly personalized experiences for specific customers. By customizing the way we engage accounts based on known preferences, needs, and behaviors, we can help deepen relationships and drive growth. This may [...]
Organizations seeing success with Account Based Marketing (ABM) efforts have a continued focus on sales and marketing alignment. It is the driving force behind the results that make ABM a focal strategy for B2B companies. Without this crucial piece, there really isn’t true ABM happening, [...]
A strong governance framework is important for the health and security of any marketing automation platform, especially for organizations with global teams working in the same instance. While governance isn’t the most exciting topic, there are some critical areas that depend on having strong policies [...]
Organizations with global footprints and multiple lines of business reach a point where they need to evaluate their marketing operations and support models. As tech debt increases, and issues with siloed data, managing privacy compliance, and poor customer experience reach a head, many begin to [...]
