The lead management model an organization adopts is a central component to the overall lead management process design, but do we fully recognize its importance? The model you select can impact everything from data management to reporting & analytics. For most marketers we only think [...]
Account Based Marketing, or ABM as we know it, has been adopted by many B2B organizations. ABM maturity and proficiency however varies widely. What is behind this? What factors play a role in ABM success? Proper planning, sales & marketing alignment, integrated technology to name [...]
Now is a great time to take a closer look at your campaign optimization. Apple’s Mail Privacy Protection (MPP) announcement has many marketers taking a closer look at their campaign logic and current performance metrics. If you haven’t jumped on this yet, now is the [...]
Does it feel like you are greeted by a bot or a chat window whenever you visit a website? You are not alone, and there is good reason for the rise in conversational marketing. Many organizations find it to be a powerful tool to help [...]
Stop me if you’ve heard this one before: customer expectations are changing, and organizations need to level up their game in order to earn and retain customer’s business. All joking aside this is the new reality for marketers. For a long time, lead generation was [...]
The secret sauce for a successful Digital Transformation initiative requires one-part culture, one-part revised business processes, and one-part new technology. Many organizations put emphasis on new technology but lose sight of the impact culture and business process have on realizing desired outcomes. In the end, [...]
