Organizations approach digital transformation from one of two primary perspectives: improving the customer experience or driving operational efficiency. Current events are shining a light on the need for digital transformation and accelerating the timeline. Communications & collaboration technology, virtual event platforms, and self-serve capabilities are [...]
Do you believe Employee Experience (EX) is as important as Customer Experience (CX) when it comes to digital transformation? If you said “yes,” you are not alone. In fact, there is a positive correlation between EX and CX, yet many organizations focus exclusively on CX [...]
Transformation equals change. Organizations going through digital transformation will deal with change on many levels. Systems are changing, processes are changing, and most importantly, people have to change. How well organizations approach change management will have a huge impact on the success of the transformation [...]
The start of the New Year is often a time when marketers revisit their lead nurturing efforts. Evaluating what is working well, where there are gaps, or where things are falling flat helps teams identify new opportunities to improve engagement. More often than not, marketers [...]
Marketing’s role is to build trust. When people trust a brand, they are more likely to do business with them. To build trust, marketing must have a good understanding of the needs, preferences, and motivating factors of its audience to best engage them through the [...]
Audience segmentation is one of the cornerstones of effective demand generation. It helps in the quest to deliver personalized and relevant experiences that engage prospects as well as customers. Segmentation practices have evolved in more recent years thanks to the explosion of digital technologies that [...]
