Is your team able to keep up with the demands of the always on digital world? Do you feel your organizational structure and approaches are holding you back? Maybe it’s time to find a better way to support the business, deliver on goals, and serve [...]
“If you fail to plan, you plan to fail.” How many times have you heard that phrase? When it comes to creating effective lead nurturing programs nothing could be truer. The reality is most seasoned marketers have felt the pain of not planning properly at [...]
Journey board, customer journey map, process map – no matter what term you choose, the purpose of this exercise is to help visualize the steps customers go through while engaging with your company. A journey board can focus on a product, a service, your website, [...]
A quick Internet search on the topic of buyer personas will turn up numerous articles, how-to guides, and templates. Some articles lead you to believe you only need to fill in a few boxes on a pretty chart to create a persona. Others make you [...]
Love-hate relationship? Necessary evil? Consciously uncoupled? How do you describe the relationship between sales and marketing in your organization? If it’s not so hot here are a few benefits that sales and marketing alignment provides to businesses today that might make you reconsider a second [...]
