In today’s digital age, where customers have an overwhelming array of choices, businesses are faced with the challenge of standing out from the crowd. One effective way to do this is by personalizing channel experiences and journeys for customers. Personalization goes beyond just using a [...]
Marketing for global audiences requires different tactics and strategies. In order for US companies to expand their marketing globally, marketers must invest time and effort into thinking differently. For example, marketing in the US is often designed to make a large noise in the marketplace [...]
SMS marketing is often overlooked by B2B marketers, but it can be a powerful tool for reaching and engaging with potential and existing customers. SMS messages have an open rate of over 98%, and they’re typically read within minutes of being sent. This makes them [...]
Delivering customized content across channels has become the gold standard for modern marketers. Achieving this, however, is very complex given the number of touch points a customer has with a brand. Multiple digital channels, offline or in-person activity, and sales interactions all need to be [...]
As marketers, we know the value and importance of content and delivering it to our customers at the right time to increase the power of our campaigns and drive leads. In order to measure the success of the content being delivered, or its ROI, we [...]
Oracle Guided Campaigns, formerly known as Oracle Fusion Marketing App, is changing how marketers can utilize Eloqua for targeted, personalized messaging at scale. Ideal for several use cases, including distributed marketing and account-based marketing, Guided Campaigns gives marketers a robust way for sales and revenue [...]
