You’ve just spent tons of time and money on creating the perfect asset. Now you must exert just as much energy to get visitors to submit your form. It’s not enough to just pop a form on a website, cross your fingers, and hope your [...]
Omnichannel… it’s fun to say! Omnichannel marketing is a process, not to be confused with Multichannel marketing which looks at one specific channel to complete a transaction. Omnichannel marketing creates the opportunity to utilize multiple channels in a customer’s journey to complete a transaction. Omnichannel [...]
Does it feel like you are greeted by a bot or a chat window whenever you visit a website? You are not alone, and there is good reason for the rise in conversational marketing. Many organizations find it to be a powerful tool to help [...]
Let’s face it, we all have our mobile devices close at hand pretty much 24/7. They have become the go-to means of not only communication but shopping, research, and overall Internet usage. Because of this, as marketers, we are tasked with taking the mobile experience [...]
The term “Machine Learning” was first used by Arthur Lee Samuel in 1959 and comes from the theory that computers can learn to perform specific jobs without being programmed to do so, thanks to the recognition of patterns in data. It is an offshoot of Artificial Intelligence that is based on the [...]
If you’ve used Eloqua for a while, you may have already heard the term “Web Data Lookups”. It is thrown around from time to time when discussing things like form pre-population or landing page personalization. Simply put, Web Data Lookups (WDLs) allow a web page [...]
