Modern marketers live and breathe performance data all day long. There is tons of it – from display ads, to email campaigns, to website analytics, to lead conversion data. Marketers are used to finding insights in all of this, but creating an effective data story [...]
Eloqua is a powerful tool that has many processes to accomplish the same goal in your marketing strategy. Arguably one of the most important processes is data routing – what’s the use of gathering and storing data in your CRM without being able to put [...]
A Customer Data Platform (CDP) can be beneficial for businesses that need to consolidate customer data from various sources, such as CRM systems, social media, and email marketing platforms. If a business wants to personalize customer experiences by creating targeted marketing campaigns or recommending relevant [...]
Data is integral to any business in the digital age. It provides vital insights, informs decision-making, and drives growth. However, managing and harnessing this data is a formidable challenge. Relationship One’s Data Cloud app is the solution. Through our custom app, businesses can unlock their [...]
Marketers are tasked with spending marketing dollars on their best, most viable contacts in hopes of progressing prospects through the buyer journey. Most marketers don’t have a problem spending those marketing dollars or coming up with a list of contacts to market to… the problem [...]
Since 1992 when Netscape invented a little bit of JavaScript code to allow websites to remember user information and preferences, marketers have been using third-party cookies to track website visitors, collect data to target ads to specific audiences, and improve user experiences. As a reminder, [...]
