Email deliverability is undergoing a significant transformation, driven by major updates from industry giants like Google, Microsoft, Apple, and Yahoo/AOL, alongside the pervasive integration of Artificial Intelligence (AI) in spam filtering and marketing. These changes aim to enhance email security, user experience, and combat unwanted [...]
What is BIMI? BIMI, which stands for Brand Indicators for Message Identification, is an emerging email specification that allows businesses to display their brand logo directly in the recipient’s email inbox, right alongside the sender’s name and subject line. It works in conjunction with robust [...]
We all know the power of email marketing. We’ve been doing it for years at this point. But sometimes, it feels like we’re throwing spaghetti at the wall. You craft a fantastic email, hit send, and then…crickets. Or worse, your email unleashes a flood of [...]
Email stands as a foundation for both professional and personal communication, worldwide. But as our dependency on email has surged, so has the intricacy of the systems designed to manage and protect our inboxes. Enter email filters, the silent gatekeepers of our virtual mailboxes, diligently [...]
Many of us have been there. Maybe it comes in the shape of having no sign ups for a webinar… because an integration on the registration form is suddenly broken. Or even worse, your sales are down because you’ve discovered that contacts have not been [...]
We are in the age of Digital Marketing and Artificial Intelligence tools that have the ability to place personalized information in our hands in the fash of a second making the world feel like it’s moving so fast that you barely remember making your own [...]
