A Marketing Geek’s Guide to Segmentation and Targeting Is segmentation and targeting a marketing team’s friend or foe? Well, they may be a little bit of both! We know segmentation and targeting is necessary for the best marketing strategy, but it also takes a robust [...]
A Marketing Geek’s Guide to Campaign and Email Management Well-rounded campaigns are key players in modern marketing. But, as we know, the world is ever-changing. It’s time to explore our options when it comes to campaigns and how we should best plan and execute. This [...]
A Marketing Geek’s Guide to Data Governance Organizations invest a lot of time, money, and heartache to their data strategy, but likely spend little time on data governance itself. Although governance can sometimes be overlooked, it plays a critical role in ensuring proper segmentation, lead [...]
A Marketing Geek’s Guide to Email Marketing Management & Trends Email is one of the most trusted marketing tools available and part of every modern marketer’s daily life. Although each of us has a unique experience with it, we know that the technology continues to [...]
A Marketing Geek’s Guide to: Omnichannel Marketing Omnichannel is tough to tackle because it can have many different definitions. From cross-channel to mobile and social marketing, all of these are relevant in this space. Do you ask yourself questions along the lines of where do [...]
A Marketing Geek’s Guide to Reviewing and Optimizing Oracle Eloqua Integrations We previously walked you through planning your Oracle Eloqua integrations, and now we’re back to help you review and optimize. That’s right, the modern marketing masters can also make your integration management effortless, efficient [...]
